Phygital Banking Transformation - Where Physical meets Digital - Stefanini

Phygital Banking Transformation - Where Physical Meets Digital

The banking and fintech industries have been transformed through the power of the latest innovation. Consumers around the world have embraced brand new ways to discover, pay for and  experience new products and services, as a result of new technologies, innovative business models and disruptive brands.

The general purpose technologies behind the fintech revolution have followed these trends and proved their value. Financial disruption has drastically altered societies, including pre-existing economic and social structures. As for banks and financial institutions, adapting to the fintech revolution and the age of Open Banking, artificial intelligence, machine learning, cognitive learning and other disruptive solutions is a challenging task. These businesses need not only to adapt to current times, but also take a leadership role, embracing new innovation in order to stay ahead of shifting trends and consumer expectations.

Understanding and adapting to this new type of consumer connection is crucial. In order to succeed, banks and financial institutions need to adopt a ‘Phygital’ approach. They need to connect their online and offline worlds in a way that will allow them to create closer, more efficient, and more human customer experiences. Phygital is a new type of corporate innovation strategy that involves banks and financial institutions providing both physical and digital solutions throughout the customer journey. This provides consumers with the reassurance offered by legacy institutions, with physical branches, while providing the efficiency and convenience offered by the latest fintech startups.

Watch the webinar recording to hear Marius Scarlat, Technical Product Manager for the Financial Services Industry at Stefanini and Andreea Socol, Presales Solution Consultant at FintechOS, who will present an overview of the impact of Phygital in business and banking, together with technical solutions to address challenges and help banks in their digital transformation journey. Learn how Stefanini and FintechOS can help you build a meaningful digital journey, digitize the branch experience and boost your B2C engagement solutions.


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