Don’t waste valuable time – craft a digital marketing strategy that speaks to your business’ KPIs! Our upcoming webinar will give you tips, tricks, and more.
2020 is coming to a close, but that doesn’t mean there’s a shortage of tasks to finish. When it comes to your digital marketing strategy, you’re likely working on perfecting your approach in time for 2021. Yet, what do modern-day marketing efforts call for and how can marketing strategies today address business KPIs? The answers to these questions and more will be answered in our next webinar, “Does Technology Really Kill Creativity? Find the Perfect Balance for Your Digital Marketing Strategy.”
Digital Marketing in the Post-Pandemic Era
We’re nowhere near the end of the coronavirus pandemic, but savvy digital marketers are already planning how they will market in the years that follow the disaster that was COVID-19. After all, the fastest way to alienate the people marketers hope to impact is with out-of-touch marketing or tone-deaf messaging. According to Forbes, digital marketers should focus on the following:
- Stick with messaging that preaches togetherness: The pandemic showed us that we’re all connected. Work on messaging that is true to your brand while also embracing community.
- Content is still king: Internet usage is up by 50 to 70 percent. Therefore, it seems like a no-brainer that marketing strategies should center on using content to create powerful online connections. By speaking to your consumers’ concerns and humanizing your brand in the process, you can nurture an ongoing conversation, even among those who are in precarious financial situations or juggling multiple responsibilities. Overall, aim for authenticity and value.
- Focus on organic content: as more and more people up their screen time, brands need to revisit their approach to organic traffic – and this is going to take some research. Specifically, you’ll need to realign your benchmarks to match your industry’s new “normal.” The easiest and fastest way to boost organic traffic is to provide relevant content. When people are unable to or don’t feel safe browsing brick-and-mortar stores to test out products, they need to build trust in other ways. Updating your homepage or storefront, as well as quickly answering questions and proactively creating content that addresses concerns, can go a long way toward establishing and maintaining trust.
Register for the Webinar
Hosted by journalist Alex Kantrowitz, “Does Technology Really Kill Creativity? Find the Perfect Balance for Your Digital Marketing Strategy” will be a unique square screen that will feature the insights of digital marketing experts from the Stefanini Group umbrella – Guilherme Stefanini, Head of New Business at Stefanini; Tiago Ritter Dos Santos, CEO of W3 Haus; Alexandru Cernatescu, CEO & Co-Founder of Infinit Solutions Agency; and Joao Antonio Dinis Mota, CEO of Stefanini Inspiring. The talk takes place at 11 a.m. EST on Friday, November 20th – don’t miss it! Register here: https://register.gotowebinar.com/register/8742499937665061387?source=Website