Who Is The Customer?
Lojas Americanas is one of the largest retailers in Brazil, with a strong presence in both e-commerce and physical stores. They stand out in the e-commerce landscape due to their market leadership through brands like Americanas, Submarino, and Shoptime. They offer a diverse and convenient platform, driven by digital marketing strategies, efficient logistics, and substantial investments in technology.
Context & Challenges
The cybersecurity landscape in the Brazilian e-commerce sector in 2021 was challenging. Cyberattacks in Brazil surged by 62% compared to 2020, making it one of the most active years for attacks. Companies like Lojas Renner, CVC, Porto Seguro, Atento, Serasa Experian, as well as platforms like Facebook and LinkedIn, faced the repercussions of having their users exposed or their systems rendered inoperative.
Lojas Americanas themselves had experienced an almost 72-hour outage on their e-commerce platforms. Following this incident, the company began to seek a partner capable of implementing stronger and more appropriate security practices to safeguard sensitive customer data, financial information, and transaction systems . This also included compliance with data protection regulations such as the General Data Protection Law (GDPL).
With a presence in both e-commerce and physical stores, Lojas Americanas stand out in the retail sector by providing a diverse and convenient platform, driven by digital marketing strategies, efficient logistics, and technology investments.
They lead the Brazilian e-commerce market, consistently striving to enhance customer experience and adapt to online market changes.
Business Pain Points - Cyberattacks On ECommerce
Business Pain Points - Internal Company Challenges
When cybersecurity IS NOT the core focus of the company... and there's only an INTERNAL TECHNOLOGY TEAM...
Approach
Continuous Monitoring And Efficient Response
Achieve uninterrupted monitoring of network and system activities to identify real-time threats and ensure an immediate and coordinated response to security incidents, neutralizing or minimizing their impact.
Reputation Damage Prevention
Take proactive measures to strengthen data protection and prevent the exploitation of vulnerabilities that could lead to breaches, compromising customer trust and causing damage to the brand’s reputation.
Alignment With Regulations
Ensure that security practices are aligned with specific regulations and continuously monitor compliance to prevent violations and associated fines.
Efficient Risk Management
Enhance the identification, assessment, and management of cyber risks, enabling the efficient allocation of resources to mitigate vulnerabilities and threats.
Agility And Scalability
Adapt services as the e-commerce expands, providing scalable support in monitoring and daily incident management.
For over 7 years, no client including the Stefanini Group, has experienced business interruptions.
Implemented Solutions
Results & Business Impacts
