Optimizing Digital Marketing Methods for the Retail Industry - Stefanini

Optimizing Digital Marketing Methods For The Retail Industry

Company Description:

This North American company is a worldwide leader in athletic apparel, footwear, and equipment. It has a high-performance brand as much as its high-performance products. With its 73,000 employees worldwide, it brings in about $36B in revenue.


Like all retailers, the client and its media-buying agency needed a better view and understanding of its digital marketing efforts. It wanted an easy way to view both paid media and web analytics for its marketing campaigns.


The Stefanini team established a planning process and campaign strategy with the client and its media agency. We supported the campaign with our proprietary methodology for data insight and optimization.


Our digital marketing methods increased branding ROI by 50% per quarter when compared to previous campaigns. It all reduced costs-per-visits 55% and tripled the campaign revenue share.

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