Optimizing Digital Marketing Methods for the Retail Industry - Stefanini

Optimizing Digital Marketing Methods For The Retail Industry

Company Description:

This North American company is a worldwide leader in athletic apparel, footwear, and equipment. It has a high-performance brand as much as its high-performance products. With its 73,000 employees worldwide, it brings in about $36B in revenue.

Challenge:

Like all retailers, the client and its media-buying agency needed a better view and understanding of its digital marketing efforts. It wanted an easy way to view both paid media and web analytics for its marketing campaigns.

Strategy:

The Stefanini team established a planning process and campaign strategy with the client and its media agency. We supported the campaign with our proprietary methodology for data insight and optimization.

Transformation:

Our digital marketing methods increased branding ROI by 50% per quarter when compared to previous campaigns. It all reduced costs-per-visits 55% and tripled the campaign revenue share.

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