Company Description:
This American healthcare leader focuses on biotech with life-changing products and medical devices. It employs almost 100,000 people with annual revenue of $27 billion.
Challenge:
The company turned to Stefanini to help it drive digital traffic to a specific product page and generate more sales.
Strategy:
Before starting the operation, Stefanini proposed reducing 90% of the current media investment until a full web-analytics integration could be setup. The team integrated the company’s product page with a reselling partner for better web analytics and monitoring. With Agile Solution Squads for branding and sales, the team generated a new paid media campaign supported by data.
The team used multiple technologies and solutions for integration, analytics, and media performance: Data Lake, CRM, DMP, Omni-Data, Performance 360, and Media Intelligence.
Transformation:
The web integration and analytics provided the company with a customized dashboard for sale KPI reporting. The new media campaign reduced Pay-Per-Click costs by 75% while also increasing sales by 40% compared to a previous campaign run by another vendor.
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