Multiple Solutions For A Healthcare/Biotech Company’s New Media Campaign

Company Description:

This American healthcare leader focuses on biotech with life-changing products and medical devices. It employs almost 100,000 people with annual revenue of $27 billion.

Challenge:

The company turned to Stefanini to help it drive digital traffic to a specific product page and generate more sales.

Strategy:

Before starting the operation, Stefanini proposed reducing 90% of the current media investment until a full web-analytics integration could be setup. The team integrated the company’s product page with a reselling partner for better web analytics and monitoring. With Agile Solution Squads for branding and sales, the team generated a new paid media campaign supported by data.

The team used multiple technologies and solutions for integration, analytics, and media performance: Data Lake, CRM, DMP, Omni-Data, Performance 360, and Media Intelligence.

Transformation:

The web integration and analytics provided the company with a customized dashboard for sale KPI reporting. The new media campaign reduced Pay-Per-Click costs by 75% while also increasing sales by 40% compared to a previous campaign run by another vendor. 

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