One thing we’re constantly hearing about in the digital age is Customer Experience (CX) and the use of a virtual agent is one way to achieve excellent results in this area. Achieving success in the digital transformation relies heavily on CX. It’s the customer’s journey with your brand from the initial interaction, to the relationship formed in the end.
Why care about CX?
CX is everything to your company’s success. You can have the best products and services in the industry, but it means nothing with poor CX. When customers have positive experiences with you, they’re more likely to become loyal customers. Furthermore, a huge factor in CX is personalization, and if your company fails to deliver that, you will be overlooked.
Digital solutions are key to boosting customer satisfaction. For example, artificial intelligence (AI) is reshaping all areas of business, including CX. Back in the day, marketers struggled to predict the customer journey. Now we can appreciate the many benefits that AI provides, such as an increase in sales, greater customer retention, and loyalty.
According to a Martech Advisor article, AI can manage large quantities of data, identifying relevant customer insights and trends fast. With the information you gather from that data, you can create more personalized experiences for each customer.
AI also boosts overall productivity. For example, when you’re less focused on mundane tasks, you can dedicate your time to delivering excellent customers experiences. This is one of the reasons why some companies fail to successfully deliver top-notch customer experiences.
How Stefanini can help
Stefanini maps out your customer journey across touchpoints before, during, and after a retail purchase. With data and a human-centered approach, we identify opportunities and construct a strategy custom designed for your business.
The best Customer Experience (CX) includes the best User Experiences (UX) at every touchpoint and on every channel, from your retail store to your digital presence. Stefanini takes it beyond the roadmap and makes improved CX a reality with multiple technologies to build a new experience for your users.
Our AI assistant Sophie is one of these technologies. She powers interactive and personalized experiences for your customers. Based on cognitive computing and artificial intelligence, Sophie integrates with your business solutions to provide a tailored customer experience.