The future is inherently difficult to predict, with multiple variables set to play a role in shaping a new reality for businesses.
The most important of these variables is human behavior, which is predictable to some extent, but also prone to sudden shifts.
That’s because the way humans behave is influenced by everything from the political and economic landscape to the weather and geography. As a result, the zeitgeist is shaped by factors both within and outside individual human control.
It’s by observing and understanding these behavioral shifts – which are in effect micro-trends – that we can begin to truly understand the future.
These developments might not necessarily be captured by statistics and data. However, if we’re willing to explore, experiment and innovate, it’s possible to discover that they are not only very real – they’re also very likely to increasingly shape our reality.
Understanding and responding to these burgeoning trends requires innovation, ensuring we’re always a step ahead. At Stefanini, we’re surrounded by constantly evolving technology and we’re encouraged and empowered to experiment and keep up with how this technology is developing and the new ways in which it is applied.
It’s this encouragement to embrace new trends and explore them with an entrepreneurial spirit that enables us to ride the early wave. This ensures we not only understand the future, but also play our part in shaping it.
Going beyond simply detecting and observing new patterns, we can embrace the opportunity to create a series of prototypes that push at the limits of what is possible.
We also have a very distinctive approach to this process. As a human-centered business, understanding human behavior and how it can be shaped by developing trends is part of our DNA.
It’s this understanding of people and their behaviors, including what inspires or motivates them to break out of their traditional routines, that characterizes our approach to detecting potential futures.
By understanding both the technological and human behavior elements that create change, we bring the future into the present and support clients in understanding and responding to the developing landscape.
