A Peek at Digital Marketing: The Stats
- A Databox revealed 70% of respondents said that SEO is better than PPC for generating sales
- Listicle blogs get 2x more shares than other blog post formats
- Search is the #1 traffic source to blogs across all industries
- 49% of users say they use Google to discover or find a new item or product
- 60% of smartphone users have contacted a business directly using search results such as the “click to call” option
- 65% of 25-49 year old’s speak to their voice-enabled devices at least once a day
- As of 2019, mobile devices, excluding tablets, generated about 50% of all website traffic globally
- Marketing to 3 audience segments at a time is a very common practice
- 87% of video marketers say that video has increased traffic to their website
- Email marketing has the highest return on investment for small businesses
9 Digital Marketing Trends to Master in the 2020s
1. Instagram is currently accessed by more than one billion users – many of whom are under 30
a. StefTip: Target young people on visual platforms
2. When communicating with a brand, 43 percent of consumers prefer to message an online chatbot
a. StefTip: Get on board with customer service chatbots
3. Video marketing is vastly outpacing text-based content when it comes to selling products and services online
a. StefTip: Video is now a necessity
4. Google advises brands to shift their focus from the latest SEO trends to ensuring their site has fast speeds, useful links & well-written content
a. StefTip: good content + the right context = success
5. Email marketing is getting a boost from both automation and personalization
a. StefTip: use tech to create personalized emails
6. Consumers feel more connected to a company when they interact with interactive, fun content
a. StefTip: try quizzes and polls, augmented reality ads & 360-degree videos
7. Target voice search users by writing in a conversational tone and use keywords that people will speak instead of type
a. StefTip: Adopt a voice search strategy
8. In the next 5 to 7 years, messenger marketing is expected to become the #1 marketing channel in the world
a. StefTip: reach a broad audience through short, personalized texts
9. Leverage machine learning and data insights to get a better understanding of customer behaviors
a. StefTip: omnichannel marketing is critical
References
https://www.hubspot.com/marketing-statistics
https://digitalmarketinginstitute.com/blog/10-trends-in-digital-marketing-in-2020
