THE CLIENT

A leading global manufacturer of passenger vehicles, motorcycles and energy products. The company stands out for its commitment to sustainability and research into green technologies.

CONTEXT AND CHALLENGES

In the era of the automotive revolution, companies must reinvent themselves to meet evolving market demands. The rise of disruptive technologies redefines not only the way we travel, but also consumer expectations. In this scenario, connectivity and customer experience are essential. A global automaker stands out by investing in connected car solutions, in partnership with Stefanini. This collaboration results in innovation and an exceptional customer experience, reinforcing its leadership in the automotive industry.

SOLUTION

Co-creating with the client, Stefanini created a solution that provides complete car control in the palm of your hand, transforming the automotive shopping experience. Our multi-discplinary team developed an application with more than 37 features, including car finder, remote lock, tracking, and collision alert, offering one of the most complete solutions on the market.

RESULTS

- 50,000 vehicles shipped with the app in 2023 (90% of the fleet sold by Oct. ‘23)
- Increased customer loyalty after purchasing a vehicle
- Increased customer retention through continuous identification with the brand
- Monthly subscription (new revenue streams) for full access to the app