Customer story · Market research · Generative AI

ECGlobal turns days of research analysis into minutes with Claude

Stefanini partnered with ECGlobal to build and deploy SAI Research, a production insight platform powered by Anthropic's Claude. It unifies terabytes of survey, interview and social data, and lets ECGlobal's analysts and clients get answers in plain language.

Customer: ECGlobal
Industry: Market research & consumer insights
AI model: Claude Sonnet & Claude Opus via the Claude API
Partner: Stefanini (Claude Partner Network)

Results at a glance

With Claude at the core of SAI Research, ECGlobal delivers research that is faster, needs less manual work and goes deeper.

50%

Less human effort needed to process and analyze research data

Days → minutes

Time from raw research data to client-ready insights

Deeper insights

Claude Opus connects findings across datasets and studies, raising the depth and quality of every analysis

Terabytes

Research data analyzed with Claude in a single governed platform

The challenge

ECGlobal runs quantitative and qualitative research for large brands. Its data was spread across internal and external sources: survey panels, recorded interviews, open-ended answers and social media. Each new study meant analysts manually gathering, cleaning, coding and summarizing that material.

For its biggest clients the volume had reached terabytes. A single program could hold several terabytes of research data. Turning that into a client-ready insight could take around three days. That slowed decisions for ECGlobal's clients and limited how many studies its teams could run at once. ECGlobal also needed any AI solution to meet strict data-governance and confidentiality standards, since it handles its clients' proprietary data.

The solution: SAI Research, powered by Claude

Stefanini's AI team designed, built and deployed SAI Research together with ECGlobal. It is a single hub where research data and AI capabilities live in one governed environment. Claude, accessed through the Anthropic Claude API, is the reasoning engine at the center of the platform. The platform sends each task to the right model:

Claude Sonnet handles high-volume, everyday work: processing survey and interview data, sentiment analysis, summaries and conversational answers.
Claude Opus handles deeper analysis: finding links across datasets, sources and studies to surface insights that single-dataset analysis misses.

Conversational analysisAnalysts and clients ask questions in natural language. Claude searches the relevant datasets and returns sourced answers in seconds.

Sentiment & pattern detectionClaude reads open-ended responses, interview transcripts and social posts to identify sentiment, themes and emerging patterns at scale.

Autonomous agentsClaude-based agents automate repetitive steps, such as coding responses, drafting summaries and generating research content.

Real-time dashboardsLive tracking of projects and social-listening streams, like the simultaneous 4-network monitoring built for BBB 26.

Governance & securityUnified access controls, environment segregation per client and centralized, secure storage for interviews and data.

Why Claude

Stefanini and ECGlobal evaluated several AI models during development. Claude gave the best results. No other model could handle both the volume of data and the quality of analysis ECGlobal's research requires. That is why Anthropic's models power every stage of SAI Research.

In production

Stefanini delivered the platform together with ECGlobal. SAI Research is now in production and used across ECGlobal's client programs.

The results

50% less human effort: Claude-based agents now do the repetitive work of gathering, coding and summarizing data, so analysts can focus on interpretation and client strategy.
Faster insights: work that used to take up to 3 days now takes minutes, even on programs with several terabytes of data.
Deeper, higher-quality insights: Claude Opus finds links across sources and studies that manual analysis missed, giving clients richer and more reliable conclusions.
Real-time research: ECGlobal can monitor several social networks at once and turn live conversation into insights as it happens.
Governance: every client's data stays segregated under unified access controls. That gives ECGlobal enterprise-grade protection while it scales AI across its portfolio.

About ECGlobal

ECGlobal is a market-research and consumer-insights company that helps brands understand their customers through research communities, surveys and data analysis. Learn more at ecglobal.com.

About Stefanini

Stefanini is a global technology and digital transformation company and a member of the Anthropic Claude Partner Network. We help enterprises design, build and run production solutions powered by Claude.

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