THE CLIENT

Americanet+Vero is a telecommunications company that brings a customer-focused culture to 1.5 million subscribers and 4.5 million users impacted daily in 425 cities in Brazil, in the South, Southeast and Center-West regions.

CONTEXT AND CHALLENGES

In the Brazilian telecommunications market, Americanet+Vero sees significant growth opportunities, especially in the expansion of broadband across the country. Facing challenges such as varied infrastructure and the high investment required for new implementations, the company seeks to overcome such obstacles through investments in advanced data analysis technologies, aiming to make agile decisions and identify expansion opportunities more effectively.

SOLUTION

Developed in collaboration with Americanet+Vero and Scala, a Stefanini Group company, Crystal Ball, a platform equipped with artificial intelligence and advanced data analysis, offers valuable insights and overcomes challenges in organic business expansion. Using machine learning, it maps and identifies growth opportunities in new cities, accurately correlating data to highlight promising regions based on the company's past successes. With established criteria, Crystal Ball segments opportunities into groups, offering an accurate assessment of the probabilities of success in new points. By automating and accelerating the expansion process, its objective is clear: to drive the company's organic growth in a strategic and efficient way.

RESULTS

- Scalability and precision in expansion with fewer decisions based solely on managerial “feeling” and rather on assertive data
- Exponential gain in reducing analysis and projection time
- Expansion of the operation with growth of + 423%
- 204 cities - Increased presence in Brazilian cities today
- 600% increase in the number of customers served (+800 mil currently)