Cases / Consumer Services

Unveiling beauty’s global voice: leveraging AI for seamless collaboration

With AI integrated into Microsoft Teams, a global brand translates conversations in real time, gaining productivity, inclusion and cost savings.

Team Stefanini ・ 6 May 2026 ・ Estimated read: 1 min

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The client

Recognized for its excellence and innovation, and its worldwide footprint establishes it as an iconic brand.

Context and challenges

Facilitating seamless communication across languages and geographic boundaries posed a growing challenge. This challenge manifested in impeded collaboration during global meetings, with over 20+ languages spoken across the workforce. Employees in HR, Legal, and Purchasing departments encountered challenges in accessing services and information efficiently. Additionally, ensuring the clear dissemination of important notices across the entire global workforce presented difficulties.

Solution

The integration of artificial intelligent solutions into Microsoft Teams facilitates real-time translation across 20+ languages, enhancing communication efficiency. SophieX, a proactive AI virtual assistant, delivers crucial information via Teams, streamlining workflows. Tailored to specific departmental needs, SophieX optimizes user experience.

Results

Boosted productivity: Clear communication improved efficiency
Empowered decision-making: Enhanced collaboration enabled informed choices
Saved costs: Streamlined operations led to savings
Enhanced satisfaction: The AI solutions improved access, fostering inclusivity
Increased profitability: Efficiency, cost reduction, and satisfaction drove profitability