We spend about 30% of our brain power processing visual information, compared to 8% for touch (the next largest). Sight is the sense we use (and rely on) the most. We use it to spot patterns, read people’s emotions, get information and even for entertainment. And Augmented Reality (AR) will help make our world more visual.
Visual information is all around us. It’s in the colours of our traffic lights to the words on this screen. We absorb this information without even realising it. All the time.
AR can give us contextual information
Think to the last time someone asked you how to use subscript in Word. Did you describe that it’s at the top, under font, about five from the left? Or did you just point and say: ‘It’s that button there’?
Most likely, you pointed. Because it’s just so much easier.
Now imagine someone is building a new office block. How do they know where to drill the holes? Again, someone makes a mark – they literally draw where to start. They don’t describe it and hope to hit the right spot.
Augmented reality lets us draw points and label real-life objects without needing to actually interfere with it. A networking engineer can see instructions pop up in their vision while they’re adding a new blade to a server. So they know exactly what wires need to go where.
In fact, AR lets you share your imagination with anybody. That could be a design for a new car in 3D, or something as simple as where that new cupboard could fit in the office. You can literally see the cupboard – to scale – sitting in the corner.
AR can be the filter of information
We don’t always need huge amounts of information at every second. You don’t need to know the whole set of instructions before you start building a piece of IKEA furniture, for example. You just need the bit that you’re currently working on.
Imagine being able to look around a room and see the relevant information at the time you actually need it. Rather than being bombarded like we are with our phones.
AR fills a gap. First, we got the internet and were able to share information instantly. Then mobile technology came about, and we could get that information anywhere.
Now, we need a way to retrieve that information in a way that works for our brains. And that’s by using AR.
We can help you develop yours
If you would like your own program to help you be more efficient, we’ve already built the groundwork. We just need to work with you to create the 3D models specific to your needs.
What you see will be up to you. But we can help you share that reality.
Get in touch. Call us on +32 2 620 20 20 or find the details of a local office close to you.