Top 9 Digital Marketing Stats and Trends to Master in the 2020s

October 20, 2020 by Stefanini

A Peek at Digital Marketing: The Stats

  • A Databox revealed 70% of respondents said that SEO is better than PPC for generating sales
  • Listicle blogs get 2x more shares than other blog post formats
  • Search is the #1 traffic source to blogs across all industries
  • 49% of users say they use Google to discover or find a new item or product
  • 60% of smartphone users have contacted a business directly using search results such as the "click to call” option
  • 65% of 25-49 year old’s speak to their voice-enabled devices at least once a day
  • As of 2019, mobile devices, excluding tablets, generated about 50% of all website traffic globally
  • Marketing to 3 audience segments at a time is a very common practice
  • 87% of video marketers say that video has increased traffic to their website
  • Email marketing has the highest return on investment for small businesses

9 Digital Marketing Trends to Master in the 2020s

1.      Instagram is currently accessed by more than one billion users – many of whom are under 30

a.      StefTip: Target young people on visual platforms

2.      When communicating with a brand, 43 percent of consumers prefer to message an online chatbot

a.      StefTip: Get on board with customer service chatbots

3.      Video marketing is vastly outpacing text-based content when it comes to selling products and services online

a.      StefTip: Video is now a necessity

4.      Google advises brands to shift their focus from the latest SEO trends to ensuring their site has fast speeds, useful links & well-written content

a.      StefTip: good content + the right context = success

5.      Email marketing is getting a boost from both automation and personalization

a.      StefTip: use tech to create personalized emails

6.      Consumers feel more connected to a company when they interact with interactive, fun content

a.      StefTip: try quizzes and polls, augmented reality ads & 360-degree videos

7.      Target voice search users by writing in a conversational tone and use keywords that people will speak instead of type

a.      StefTip: Adopt a voice search strategy

8.      In the next 5 to 7 years, messenger marketing is expected to become the #1 marketing channel in the world

a.      StefTip: reach a broad audience through short, personalized texts

9.      Leverage machine learning and data insights to get a better understanding of customer behaviors

a.      StefTip: omnichannel marketing is critical


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