Company Description:
This American healthcare leader focuses on biotech with life-changing products and medical devices. It employs almost 100,000 people with annual revenue of $27 billion.
Challenge:
The company turned to Stefanini to help it drive digital traffic to a specific product page and generate more sales.
Strategy:
Before starting the operation, Stefanini proposed reducing 90% of the current media investment until a full web-analytics integration could be setup. The team integrated the company’s product page with a reselling partner for better web analytics and monitoring. With Agile Solution Squads for branding and sales, the team generated a new paid media campaign supported by data.
The team used multiple technologies and solutions for integration, analytics, and media performance: Data Lake, CRM, DMP, Omni-Data, Performance 360, and Media Intelligence.
Transformation:
The web integration and analytics provided the company with a customized dashboard for sale KPI reporting. The new media campaign reduced Pay-Per-Click costs by 75% while also increasing sales by 40% compared to a previous campaign run by another vendor.
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Learn moreRelated Services and Products
Stefanini's digital marketing solutions help your business thrive with better interactions, engagement, loyalty, and brand awareness.
We help brands thrive and produce valuable insights with global digital capabilities tailored to your business.
Stefanini creates customized solutions for your business by combining marketing and technology to achieve maximum ROI.
Stefanini helps customers build lasting relationships with users through easy-to-use technology solutions and improved user experience.
Stefanini designs digital strategies based on data about your business and its customers. Join the conversation with your customers today.
Stefanini Solution Squads help your business stay on the forefront of transformation, finding solutions and implementing them quickly. Learn more.
