Social Media in 2022: How to Use Your Online Presence to Drive Sales

December 15, 2021 by Stefanini

If you’re looking to take advantage of these opportunities, the best place to start is through communications on your social media networks, where you can also receive instant feedback from your audience.

Mihaela Stanciu

Global Head of Social Media

If the last year and a half has taught us anything, it is that companies must adapt to doing business online and quickly carve out a space for themselves in this digital world. Almost any product can now be sold online and with internet users demanding a consistent flow of content, new opportunities are arising.

If you’re looking to take advantage of these opportunities, the best place to start is through communications on your social media networks, where you can also receive instant feedback from your audience.

The reason it is important to have a social media presence is a well-known fact to everyone at this point, but the main objective is that everyone is online and on social media, from your specific, niche target audience to the broad range of internet users.

When trying to capture your target audience’s attention, the key is to choose a specific network that is most relevant to your business; here is where social media specialists do the Online God’s work.

While searching for optimal channels for your business, you should also consider the dynamic of each social network. Indeed, social media platforms are like a living, changing organism with new features, trends, and tools to implement every day.

Without further ado, let’s examine ten social media trends you should keep an eye on while creating your 2022 social media strategy.

Top 10 Social Media Trends for 2022

1.      Short, vertical video content will take over social media, with all platforms already trying to adapt to it

Yes, we are talking about TikTok and its growing dominance in the social media space. Right behind TikTok is Instagram with its Reels feature. Why is it important to start communicating on TikTok immediately? The platform is no longer just a kid’s space and hasn’t been for a while now.

Millennials have found their way to the platform rather quickly. In fact, a U.S. statistic from September 2021 shows us the percentage of TikTok users by age:

  • 10-19 – 32.5%
  • 20-29 – 29.5%
  • 30-39 – 16.4%
  • 40-49 – 13.9%
  • 50+ – 7.1%

The most important communication pillar for the brand here is the educational one, under the #learnfromtiktok hashtag.

2.      Social ads will develop beyond cookies

The cookie era has come to an end. We will see how this trend will shape the future of advertising and how brands will offer personalized services to their online consumers.

3.      Simplified customer journeys with social selling

The pandemic has driven more customers to buy online and social networks have become one of the most important hooks. The demand is present, all we need to do is to find the most attractive way of presenting the product or service and make sure we talk about it on social networks.

4.      Consumers began to demand more content during the pandemic; brands should match their demand

The number of online content consumers has risen due to the pandemic. Consumers now have greater expectations and an even smaller attention span. To be able to keep up with their demands, brands should focus on creating a never-ending flow of short video content, with a very clear hook from the beginning.

5.      Cross-platform engagement will change the way consumers engage with social media

Consumers are now browsing all social media channels, allowing content to disperse faster than ever. Unfortunately, this also leads to the spread of more misinformation.

6.      Influencer marketing is still a must in your communication strategy

Influencer marketing is still one of the most effective strategies for social media, as it has a strong core in social media communities. Your future marketing strategy should definitely include influencer marketing.

7.      Community is king on all social media network channels

While we are still on the subject of communities, some brands have grown sick and tired with some of the social media channel restrictions and have decided to create their own social networks with in-app forums and features to take back control of their own audiences.

While this makes sense if you are a huge brand with a lot of feedback and interaction from your consumers, this approach may not be as applicable to smaller businesses.  However, the key here lies within communities. Therefore, you should be present wherever a community evolves around your product or service.

8.      Metaverse and the future of the internet

The Metaverse is the new shiny thing that all of social media is talking about, but what is it about? The answer revolves around communities as well, and how to make people engage even more with online social activities. This will bring brands even more tools and ways of communicating with their audiences and there is no better time to get on board.

9.      Brands will be asked to take a stand

Social issues have become more important than ever. So, brands need to keep an eye on the social issues that are important to their audiences and act on them. Brands that choose not to take a stand or are idle are more likely to be criticized by the most vocal part of their audience.

10.   Communities will slowly take over

Users have become more vocal and communities have formed around subjects of their interest. Just having community management on your social profiles will no longer be enough; you should make sure that your brand will be present everywhere your audience is and have a voice, be it in Facebook groups or forums. Do not be afraid of your brand starting the conversation.

Reach Your Target Audience Where They Spend the Most Time

In an increasingly connected world, your approach to marketing must be just as integrated. We create customized solutions for your business by innovatively combining marketing tools and technology, while keeping the focus on end-user experience.

Our digital marketing solutions focus on strategy, data science, media, and advertising and leverage data intelligence to boost business, connect people, and create experiences. Using our expertise, best practices, and statistical techniques, we produce actionable business insights based on data mining and predictive models. Our insights are further solidified through research and analytics.

Do you need help implementing the tips mentioned above? We are here to help. Reach out today to connect with us and get started!

Do you need help implementing the tips mentioned above? We are here to help. Reach out today!

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