Growth & Performance

Google Analytics 4 Migration

A Seamless Transition to the Future of Web Analytics

A Marketing Analytics Transformation

Are You Ready?

Structure Digital Analytics for the Future

For any organization with a website or app, web analytics is at the heart of performance tracking. GA plans the shift in 2023 – the first major digital analytics shift since 1997; after twenty-six years, Chrome plans to end cookies.

This is significant for digital analytics – to perform well, it is time to structure yourself  — in advance.

Capabilities

GA4 Migrations Framework
1. Kickoff

Assess current operating  model and business needs.

Define strategy: KPIs and goals.

Data collection and cross-reference required data.

Integrate domains and devices.

Leverage Google Tag Manager (GTM), GA, Firebase and BQ Auditing.

2. Define Migration Plan

Implementations – GTM, Firebase and hard code

Cross-domain and device

Custom metrics and dimensions

Account architecture and event cataloging

Classify media parameters, map metrics definition and information granularity

3. Migration Implementation

Apply general configurations and execute GTM, GA, Firebase and BQ

Consolidate platforms – Ads, Search Console, BQ, Salesforce, etc.

Application and validation of data and event layer – testing and production

Validate interface data

Refractor the base

Create/reconnect dashboards

4. Maintain And Govern

Back up universal analytics

Manage pipeline and access management

Custom metrics and dimensions

Monitor platform data quality

Maintain the newly implemented GA4 and implement best practices

Solutions Portfolio

01
Next Gen Applications

Our application services will support you throughout the application lifecycle from development and implementation to management and upgrades.

02
Digital Transformation

Working across multiple industries, we offer a range of digital solutions and services to build both a roadmap for transformation as well as the technology to truly go digital at all levels across your organization.

03
Artificial Intelligence

With our ecosystem of tools, our global team of experts can help you design, plan, and build your AI experience while reducing costs and breaking down barriers to AI adoption.

04
Digital Workplace & Infrastructure

From employee to enterprise, our solutions help you design a digital workplace experience that enables a flexible workforce and prepares an adaptable infrastructure.

05
Cybersecurity

Our offensive and defensive cybersecurity solutions serve to improve your security posture and protect your data against an expanding attack surface.

06
Cloud Enablement

Design and implement a cloud strategy that defines the functionality of the cloud, architecture, development process, and governance models across your organization.

Let's Co-Create The Right Digital Solution For Your Business

We envision future possibilities with new transformative business philosophies to generate new revenue streams, markets, products, and business models. Let’s work together to digitally transform your business and build the solutions of tomorrow.

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