Optimizing Your Business with Salesforce

salesforce and force.com

How Salesforce is Increasing Business

Salesforce’s operational strategy is aimed at cultivating excellent relationships between businesses and their customers. Here are some examples of how Salesforce accomplishes this:

  • Partner-registered leads automatically tie as leads from Tableau – Salesforce’s partner portal. Tableau also yields other supportive content, like marketing materials and best practices.
  • Concurforce, by Concur, simplifies travel and expense management with a solution designed especially for Salesforce using Force.com.
  • A recycled glass manufacturer, Vetrazzo, leveraged the platform to build custom applications for inventory and order management, production planning and forecasting.

It allows proper tracking of ROI for campaigning, and tracking leads to clients.

Current Salesforce.com Ecosystem

Many different components contribute to the overall system of cloud services that are available through Salesforce. The current Salesforce ecosystem is comprised of these elements which work as a cohesive unit to provide fully functioning cloud services:


  • Sales Cloud
  • Data.com: Provides online data storage for companies and different business professionals while working as a single source for D&B info and millions of complete, accurate contacts.


  • Service Cloud
  • Desk.com: All-in-one customer support app


  • Marketing Cloud
  • Pardot: B2B marketing automation

Understanding Salesforce vs. Force.com

Salesforce and Force.com are similar, but there are several differentiators. Where Salesforce entails CRM functionality, Force.com is comprised of the underlying platform upon which Salesforce was built.

Key differentiators include:


  • Best known for cloud-based Customer Relationship Management (CRM)
  • Software as a Service model (SaaS)


  • Salesforce.com’s Cloud-based development platform
  • Salesforce.com itself was built on Force.com
  • Full featured: includes coding, UI, database, security, mobile as well as development sandbox and methodology

Stefanini’s Force.com Development

We offer specific development capabilities working in conjunction with Force.com. These include:

  •  Apex programming language for Application Logic
  • Web service APIs for integration support
  • Stringent testing, which requires test cases for 75% path coverage
  • Public or private websites
  • Access to existing data objects for info as leads, contacts and opportunities
  • Addition of new objects to persist new data
  • Multi-lingual experience and globalization
  • Security of data and application model