Meet customers where they’re at through omnichannel journeys. Get tips from our infographic on creating seamless customer experiences that keep shoppers satisfied!
Today’s retail experience often involves a variety of channels. After all, it’s common knowledge by now that a key part of business success requires businesses to have an established online presence. And when it comes to the shopping experience, customers want options. It’s not uncommon for shoppers to discover a product on social media and visit a brick-and-mortar store to check it out, only to purchase it online later. Truly, when it comes to the buying journey, the possibilities are endless.
The issue? Companies still remain insufficiently aware of the real needs and preferences of their customers across omnichannel journeys. Fortunately, there are simple ways for businesses to get on track – and start delivering what customers want, where they want it!
Prioritizing Omnichannel Journeys
When it comes to customer interaction, modern shoppers have become accustomed to engaging with companies through multiple channels. Often times, customers use different channels to gather information on products and to make a purchase.
At the same time, the quality of digital performance directly relates to the quality of customer care companies can provide. Through digital care channels, businesses have a better chance of significantly increasing both the number of transactions shoppers make as well as the cost per transaction.
Finally, companies need to offer both live agents to offer help while optimizing each channel for customer engagement. It can seem like a daunting process, but in this day and age, it is a strategy that needs to be prioritized.
Easy Customer Experience = Happier Shoppers!
Stefanini’s CX Strategy
There is no one-size-fits-all digital transformation strategy. We work with you to find the right solution for your customers and your business.
Our Digital team members are experts in Customer Experience (CX). We know good CX depends on strategy, data, and quality User Experiences (UX) at every touchpoint. We analyze user behavior on the overarching customer journey and find new opportunities for improvement. We also have the technology to implement new UX online, on mobile, and in your traditional brick-and-mortar location.
Ready to get connected with the experts? Get started here!