AI: technology for the benefit of business

For most of the market and society, artificial Intelligence became a priority in November 2022, when OpenAI introduced ChatGPT, its generative AI solution. For the Stefanini Group, this moment represents an evolution in its strategy.

More than a decade of AI

Stefanini acquired an artificial intelligence startup more than 14 years ago, already understanding that technology would be essential for the future of business. Since 2018, the Stefanini Group has been developing Large Language Models (LLMs), positioning itself as a pioneer in the adoption of Generative AI.

“For us, technology is not an end in itself, but a means for our customers to obtain gains in their business,” explains Marco Stefanini, founder and Global CEO of the Stefanini Group. Incorporating AI and Generative AI into its Applications, Cybersecurity, Cloud, Digital Workplace, Industry 4.0, Hybrid Infrastructure, Marketing and Financial Technologies solutions, the company has more than 100 customers and 250 AI use cases. “These numbers show that we are an authority in Artificial Intelligence, with the ability to help businesses in any sector to implement the technology and generate results,” he adds.

Generative AI as a value driver

In the Stefanini Group’s view, Generative AI drives the delivery of value to customers, with more speed and quality. “AI today is essential in the digital transformation and growth of organizations. We were pioneers, we have a history and we know how to add to customers”, he comments.

This does not mean that Artificial Intelligence is necessarily the solution to any business problem. “Many companies have invested in AI, but have not yet had a return. This happens because either the solution was not the most appropriate, or it is not being applied with the right strategy”, comments Fabio Caversan, VP of Innovation and Digital Business at Stefanini for North America and APAC.

Technology to solve real problems

For the expert, success in the use of AI depends on a change in mindset: instead of adopting technology because it is the big topic of the moment, it is necessary to identify the problem to be solved, assess the risks, and consider possible solutions. “Only when AI is the best option should companies invest in its implementation. Always with a very clear vision of return on investment”, comments the executive.

“Any technology should only be used if it solves a real problem for people. That is why executives should look for partners who can help throughout the process”, adds Marco Stefanini. In this approach, the focus shifts from the use of technology to the agility and efficiency gains that make it possible to put business strategies into practice.

SAI: an agnostic approach

This “agnostic” positioning is also practiced in the development of AI solutions. Through the Stefanini Artificial Intelligence (SAI) platform, the Group offers more than 8 thousand validated accelerators in various sectors and uses the main LLMs available on the market – all with the aim of facilitating the implementation of Artificial Intelligence by clients.

The use of SAI allows you to migrate applications from old technologies, at an affordable cost and using the best security practices. Generative AI can also be used to facilitate the documentation of systems and improve processes in the most diverse areas, such as customer service, training, recruitment & selection, legal, and logistics.

“Artificial Intelligence in general, and Generative AI in particular, have an enormous capacity to generate benefits for companies – as long as they are well applied. With our business ecosystem, we are able to help our customers on this journey of evolution and generation of results”, adds Marco Stefanini.