"Gartner says: Retail and Consumer Goods Businesses Should Invest in Digital Capabilities."

Gartner’s annual CEO and Senior Business Executive Survey report, titled "2020 Gartner CEO Survey: Retail and Consumer Goods,” has found that digital capabilities will be the top area of investment for CEOs in the retail and consumer goods sectors.
The 2020 edition of the study has also found that significant change could be on the horizon. The study reveals that consumer goods organizations are more focused on new innovations and products than existing products, while 40% of CEOs in the retail and consumer goods sectors are substantially or completely changing their organizational structure.
In our opinion, while the study found no single main cause for this reorganization, the rise in digital natives in the workforce is a key driver of businesses expecting greater ease and efficiency – and adapting as a result.
Gartner's research shows most consumer goods and retail businesses are undergoing change, with 40% experiencing major organizational change 

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2020 Gartner CEO Survey: Retail and Consumer Goods 26 August 2020, Ellen Eichhorn, Michelle Duerst, Joanne Joliet[ https://stefanini.com/en/gartner-report].GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is herein with permission. All rights reserved.This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from [ https://stefanini.com/en/gartner_flex_retail].