Gartner research explains how Retail CIOs must adapt their organizational structures and technology for successful retail strategy.
Gartner® latest report “Identify Must-have Capabilities for Implementing Unified Retail Commerce in Today’s Environment” aim how CIOs Retail could be identify capabilities for successful of their commerce strategies and what goals and must-have needed to include on their teams to thrive.
To understand how retailer’s goals and must-have to thrive, Gartner Report highlight those goals are “demonstrate relevance to customer lies and preferences”, “deliver greater stakeholders value” and “enable associate digital dexterity”. And, in highlighting these goals, reinforce that “centralized or disparate approaches in the relationship between “the business” and “IT” hinder retailers’ digital transformation as we can see in the figure below.
Some of the Gartner report’s recommendations include that CIOs Retails set up a regular customer insight to align your technology, retain talent by enabling associate digital, analyze opportunities for strategic partnerships or technology acquisitions, invest in mobile-first technologies, and digital tools, and create value to the overall ecosystem in their strategies and action plans on Market Retail.
Some of the "must-haves" for Retailers highlighted in the Gartner Report include:
Enter your details to download the full report and learn how to apply must-haves on their teams and engagement strategies to maximize retail strategies, goals, and capabilities.
ACCESS THE COMPLETE STUDY!