How to make digitalization work in the enterprise
Digitalization is transforming the way businesses around the world operate. The cloud has enabled new technologies, from the Internet of Things and real-time analytics to a whole range of applications that have made innovative new business models possible. Digitalization is helping reduce business costs and optimise profits like never before, but naturally, such a paradigm shift poses big challenges for businesses.
From an enterprise perspective, the cloud allows new ways of working, as there are not huge upfront costs. So rather than having to invest large sums in hardware before introducing a new product or service, the subscription approach to cloud means that businesses can test new initiatives with less risk. But there are still challenges to overcome. Read on for three of our top tips on implementing digitalization successfully in the enterprise.
Ideas are not enough to succeed
Ideas are a dime a dozen, believes Bogdan Galusca, Business Unit Manager at Stefanini. However, translating these ideas into something that works in the business can be far more of a challenge.
Says Mr Galusca: “It’s important to get the best skills for each stage in the digitalization journey. A digital agency, for example, could define an excellent digital strategy, but unless that strategy is translated and executed successfully in the business, it’s a waste of time and money.”
Implementation is king
Taking a digitalization strategy from paper to reality needs people with the correct skills to actually make it happen. Mr Galusca encourages businesses to draw on a wide range of specialists to help them succeed.
“At Stefanini, we manage the process and pull in the best people for each stage of the job, as we’ve done this many times before. So at the outset we’d manage the digital agency as it develops the strategy. We’d then ensure the right mix of internal client involvement, vendors and external skills to implement and embed the digitalization programme. We project manage the entire process, ensuring that it comes in on time and budget,” Mr Galusca says.
Don’t neglect maintenance
To continue to drive value from digitalization, maintenance is important. The chief marketing officer and IT department would usually have been involved at the outset of the project. But as it’s bedded in, responsibility is often passed to the chief digital officer.
Mr Galusca finishes: “It often makes sense for the maintenance of digital projects to be outsourced, allowing the client to concentrate on their core business. However, the client should expect the outsourcer to continue to suggest ways of improving and optimising the process so that it keeps providing value for the business.”